Our mission is to educate, encourage, and empower a vibrant and inclusive cycling community through learning.
Key terms in the mission are:
inclusive — we promote cycling for all in the community, and focus on those who may not be as able or willing to ride, or who may be intimidated or feel closed out (youth, women, lower income, immigrant communities, the homeless, disadvantaged groups, etc.)
vibrant — an ever-expanding, active, and energetic cycling community
educate, encourage, empower — our target objectives for individuals and the community; educate through self- and assisted-learning; encourage to take the initiative to ride and learn; empower to realize freedom, independence, and confidence
learning — our means to achieve our objectives; everything we do focuses on learning